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CRUISE is a 12-week business growth program for Kenyan founders who are already in business but struggling to scale. If your business has plateaued, growth has stalled, or you can't seem to break through to the next level — CRUISE gives you the full system: positioning, marketing, sales, operations, and team.
You've proven the concept. You're making money. But growth feels chaotic — too dependent on you, too inconsistent, too hard to predict. That's the ceiling CRUISE is built to break.
Over 12 weeks, Jonathan takes you through the 9 pillars of business growth — from positioning and marketing to systems, team, and financial management. You leave with a documented growth strategy and the systems to execute it.
Apply Now →What makes CRUISE different
Built specifically for African founders — the examples, the context, the market dynamics are yours
9 pillars means you cover the whole business — not just marketing, not just sales, everything
Every week you work on your real business — no hypotheticals, no generic exercises
Direct access to Jonathan — live sessions, feedback on your work, and Q&A every week
A cohort of peers who are at the same growth stage — the network you build here lasts years
Cohorts are capped at 20 founders. Apply today and we'll confirm if CRUISE is the right fit for your stage.
Apply for CRUISE →Three phases. Nine pillars. One clear path from where you are to where you want to be.
"Every founder I've worked with who had a growth ceiling had the same root problem — they were running the business on instinct instead of on systems. CRUISE changes that. Nine pillars. Twelve weeks. You'll never see your business the same way again."
Apply today. We review every application personally and get back to you within 48 hours.
Apply for CRUISE →"I came in thinking I had a marketing problem. Turns out I had a positioning problem. By week three I could see exactly why we were stuck and exactly what to fix. Revenue grew 40% in the six months after CRUISE."
"The systems pillar changed my life. I used to work 70-hour weeks. Now my team runs most of the operation and I focus on what I'm actually good at. CRUISE gave me my business back."
"The cohort is everything. I've made connections that have turned into partnerships, referrals, and real friendships. Jonathan is excellent but the people you go through CRUISE with — that's the hidden value."
You have a working business but growth has stalled or become chaotic
You're generating revenue but everything still runs through you — and you're exhausted
You know you need systems but don't know where to start — or you've tried and they didn't stick
You want to be surrounded by serious founders at the same growth stage — not beginners
You're ready to put in the work — 12 weeks of deep, honest work on your whole business
You haven't launched yet — go through TAKEOFF first and come back with a real business to scale
You want quick wins without deep work — CRUISE will challenge how you run every part of your business
You can't commit 5–6 hours a week — half-in doesn't work for CRUISE
You're looking for someone to do the work for you — CRUISE teaches, guides, and holds you accountable. You build.
Spots are limited to 20 founders per cohort. Fill in the application below — it takes 5 minutes.
Apply Now →We review every application personally. The more honest and specific you are, the better we can assess fit and set you up for the right cohort.
We've got everything we need. Our team will review your application and get back to you within 48 hours with feedback and next steps.