Seasoned is now open — get full access to every course, every live session, every instructor. Join now →
TAKEOFF is a structured 10-module programme for anyone who wants to start a business in Kenya — whether you're building from scratch, planning to exit formal employment, or turning your idea into a real business without risking your savings. With accountability, a peer cohort, and Jonathan guiding you every step.
Most courses give you information. TAKEOFF gives you a system. Each week you build one critical piece of your business — your ICP, your offer, your revenue model, your launch plan — guided by Jonathan and held accountable by your cohort.
By the end of 10 weeks, you don't have notes. You have a business.
Apply Now →Cohorts are capped to ensure quality. Apply today and we'll confirm if TAKEOFF is right for your stage.
Apply for TAKEOFF →"Most founders fail not because they lacked talent or passion. They fail because they built on an incomplete foundation. TAKEOFF is the programme I wish existed when I started. It gives you the structure to build right — the first time."
Apply today. We review every application personally and get back to you within 48 hours.
Apply for TAKEOFF →"I'd been 'about to start' for two years. TAKEOFF forced me to stop thinking and start building. Six months later I have paying clients and a business I'm genuinely proud of."
"The ICP module alone was worth the entire programme. I completely changed who I was targeting and my conversion rate tripled. Jonathan's teaching is clear, practical, no fluff."
"The cohort made all the difference. Having other founders going through the same thing — celebrating wins and calling you out when you're making excuses — that accountability is priceless."
You have a business idea but aren't sure how to turn it into a real, paying business
You've been "about to start" for months and need structured accountability to actually go
You're in the first 12 months of business and want to rebuild on a proper foundation
You want to be surrounded by other founders who are serious, not just people who talk about it
You want direct access to Jonathan — not pre-recorded videos you'll never finish
You want a passive, watch-at-your-own-pace experience — TAKEOFF requires active participation
You're already generating consistent revenue — TAKEOFF is for the launch phase. CRUISE is where you need to be.
You're looking for shortcuts — TAKEOFF is about building right, which takes honest work
You can't commit 4–5 hours per week for 10 weeks — if you're not ready, wait for the right cohort
Spots are limited. Fill in the application below — it takes 5 minutes and tells us everything we need to know.
Apply Now →We review every application personally. The more honest and specific you are, the better we can assess fit and support you from day one.
We've got everything we need. Our team will review your application and get back to you within 48 hours with feedback and next steps.