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Most businesses don't miss their goals because of a lack of effort. They miss because they never had a tight strategy — or a plan they could actually execute. This bootcamp changes that.
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Jonathan walks you through what you'll build over the two days, who this is for, and what you'll leave with.
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Applications reviewed within 48 hours · KES 30,000 · Dec 4–5, 2026
You've done the conferences. You've read the books. You've set goals at the beginning of the year. But by Q3, you're doing a lot of activity and still not hitting the numbers you need.
That's not a motivation problem. It's a strategy problem.
Specifically: you don't have a strategy that's tight enough, clear enough, and broken down far enough that every person in your business knows exactly what to do this week to move the needle.
One framework. Three compasses. A strategy that connects your 10-year vision to what your team does this Monday morning.
Your North Star. Where do you want this business to be in 10 years — in terms of impact, operations, revenue, and profit?
Break the 10-year vision into a 3-year chunk. What does the business need to look like by then for you to stay on track?
Turn the 3-year plan into 90-day cycles. Each cycle has one goal, revenue targets, and specific activities by department.
Ready to Build Yours?
This isn't a conference. We don't have a week. We have two days — and we've designed every hour to maximise your output. That means you need to show up prepared. Here's how it works.
The moment registration closes, we send you a structured Business Audit. You'll document where your business currently stands: what you've built, what you've achieved over the past three years, and exactly what you want to achieve in the next three.
This audit is not optional. It's the reason we can spend our two days doing the work — not diagnosing from scratch. Come prepared. Your fellow participants will be.
A focused online session where we introduce the 1-3-10 Strategy Playbook, walk through how the two bootcamp days will run, and set the context for the work ahead. You'll know exactly what's coming — and what to bring.
Think of this as your briefing before we go into the room together.
We go deep into the 1-3-10 Playbook. You'll build your Vision Compass and Clarity Compass — defining your North Star, your 10-year and 3-year revenue goals, and the strategic plan to bridge them.
This is structured working time. No presentations. No panels. You'll be inside your workbook the whole time.
In the room together, you'll complete your Execution Compass: 90-day cycles, department-level activities, and the plan for each member of your team. Then — critically — we show you how to communicate this strategy to your team so that everyone is aligned and pulling in the same direction.
Jonathan and John Wesley facilitate live. Hot seats. Real feedback. Real plans.
Jonathan opens. We revisit the audit results, align on the day's goals, and set the standard for how we'll work together.
Working session. You'll define your 10-year impact vision, operational picture, revenue goal, and profit target. For many people, this is the first time they've committed these numbers to paper.
15 minutes. Step away, clear your head, and come back ready for the Clarity Compass.
We break the 10-year vision into a 3-year chunk. Revenue target, profit margin, and the strategic moves that have to happen in this window for the vision to remain possible.
Select participants share their Vision and Clarity Compasses. Jonathan and John Wesley pressure-test the numbers and the assumptions. The group learns from every share.
Wrap Day 1. Preview exactly what we're doing on Day 2. Instructions for the evening: review your compasses and prepare your department breakdown.
Coffee, tea, and light refreshments. Connect with fellow participants. Set your focus for the day.
We take the 3-year plan and break it into 90-day execution cycles. Each cycle gets a goal, a revenue target, a profit margin target, and a set of activities across every department.
Marketing. Sales. Finance. Operations. Each department gets its own set of activities aligned to the quarterly goal. By the end of this session, every department knows what it's responsible for this quarter.
Having a strategy is one thing. Getting your team to actually live it is another. Jonathan walks through the exact communication framework for presenting your 1-3-10 plan to your team — and getting buy-in.
Selected founders share their full 1-3-10 plan in front of the room. Live feedback. Real decisions made in real time. One of the most valuable hours of the bootcamp.
Every participant states their #1 commitment from the bootcamp. We close with intention, photographs, and refreshments.
Two Days. One Clear Strategy.
KES 30,000 · Dec 4–5, 2026 · Nairobi
Your physical working document. Vision Compass, Clarity Compass, Execution Compass, and Department Plans — all in one structured workbook you'll leave with and use every quarter.
Both the online and physical sessions are recorded. Access the replay to revisit key frameworks, re-watch the hot seats, and share relevant segments with your team.
Coffee, tea, and a heavy tea on Day 2 at the physical venue in Nairobi. We run until 2pm — you go out for lunch after we're done.
Jonathan Njoroge and John Wesley facilitate both days. Real-time feedback on your strategy. Not a pre-recorded course. Not a webinar. A live working room.
Every participant has completed a Business Audit before arriving. Seats are limited. The quality of the room is part of what you're paying for.
Sent after registration closes. A structured framework to document your business position before you arrive — so we spend our time building, not diagnosing.
Jonathan is a business growth strategist and the creator of the 1-3-10 Strategy Playbook. For over a decade he's worked with founders and leadership teams across Africa, helping them turn complex ideas into executable plans. He created TAKEOFF and CRUISE — programmes used by hundreds of entrepreneurs to build businesses that grow without the founder as the bottleneck.
John Wesley co-leads Tajir — a growth agency working with established businesses across East Africa. He brings a strong commercial lens to strategy: what does growth actually look like in your market, with your resources, right now? His background in business development makes him a sharp voice in the hot seat sessions.
This is not a conference with 200 people. We run a tight room — because tight rooms produce better work. Apply now and we'll confirm your spot within 48 hours.
We'll review your application and confirm within 48 hours. Payment details sent on confirmation.
Business owners, founders, and corporate leaders who have an existing business and want to set a clear, executable strategy for 2026. If you're still in the idea stage, this isn't for you yet — TAKEOFF is the right start. This bootcamp is for people who are already operating and want to grow with intention.
Yes. The pre-work audit, orientation, and both bootcamp days are designed as one connected experience. Skipping any phase reduces the value — for you and for the room. If you can't commit to all three, please wait for the next cohort.
We'll send payment instructions on confirmation — M-Pesa, bank transfer, or card. Your seat is confirmed only on receipt of payment.
Yes — highly encouraged. Working on the 1-3-10 plan together in the room is significantly more powerful than one person bringing it back after. Each person needs their own registration.
Nairobi, Kenya. The specific venue is confirmed and shared with registered participants. We're working to make it easy to get to from most parts of Nairobi.
Full transfer to another person is available at any time. Credit toward a future cohort available up to 7 days before the event. Refunds are not available after the pre-work audit has been sent.
Applications are reviewed in order of receipt. Don't wait.
Apply for Your Spot →Questions? Email hello@theafricandirector.com